With the continuous improvement of point spacing, stability, gray level, brightness and other technical indicators, the LED display screen also shows its unique advantages in more and more fields. According to the current market development, the LED display screen will still maintain a vigorous growth space for quite a long time, but it will also encounter the development process of all industries. The problem.
Four Barriers to LED Display Screen
1. R&D and Technical Barriers
As a high-tech industry, LED display screen and lighting industry involves many disciplines, such as optics, thermology, material science, electronics, computer, software, automation, mechanical engineering, decoration art, etc., and needs to use the above disciplines comprehensive system, which has high technical barriers. At the same time, due to the customization and individualization of LED products, the technical requirements of production process, quality control level and stability are high. Problems in any link of production may affect the quality, life and performance of products.
2. Financial Barriers
LED display screen and lighting industry are capital-intensive industries. Small enterprises with low automation can not guarantee product quality and productivity, so they can only compete in the low-end market for pure price. In the current market environment, in order to participate in bidding to undertake large-scale projects, we must invest in advanced machinery and equipment, improve production capacity and technical level. In addition, the industry's general production mode is the installation of production and processing projects, which leads to a long cycle of capital recovery, low asset turnover efficiency and high demand for capital scale.
3. Market and Brand Barriers
Entering the LED display screen and lighting industry needs to face a series of market and brand barriers. First of all, major projects such as LED display require high qualifications, scale and other strength of production enterprises. Manufacturers who already have brand awareness and have successful cases of large-scale projects are more likely to get orders. Without successful cases of large-scale projects and brand awareness of general enterprises, it is difficult to participate in the mainstream product market competition. Brand enterprises have abundant technology, advanced equipment, rich project experience, perfect after-sales service system and good reputation. Their typical project sample screens have strong persuasion, and ultimately win customers.
4. Talents and Experience Barriers
The LED display screen and lighting industry involves the comprehensive application of many technical disciplines. Its manufacturing technology integrates semiconductor optoelectronic technology, electronic circuit technology, integrated circuit technology, information image processing technology, information transmission technology, computer network technology, electronic product manufacturing technology, installation engineering technology, optics and chemistry. The manufacturing process is complex and elaborate, including a series of process and control technologies. Therefore, it is necessary to have a team of talents with rich expertise and experience in the fields of optics, semiconductor, electronics, materials, chemical engineering, automation control and so on.
When LED products are applied in many industries and fields, it is necessary to have a profound understanding of the personalized needs of each application field in order to form a mature system of industry application solutions.
In addition, talents with industry management and marketing experience are also indispensable. Technical team and management and marketing team must undergo long-term training, accumulation and integration to form an organic system. Therefore, talents and experience constitute an important barrier for entry of LED display screen and lighting industry.
Four Advantages of LED Display Screen
1. National Industrial Policy Support
A number of industrial policies proposed by the State Council, the Ministry of Science and Technology, the Development and Reform Commission and local governments have played an important role in promoting the development of the entire LED industry and the optimization and upgrading of industrial structure. Under the background of industrial policy support, the scale of industry is expanding and the industrial chain is becoming more and more complete, which creates good conditions for enterprises in the industry to improve their competitiveness and participate in international competition. A number of key enterprises with independent intellectual property rights and core competitiveness are expected to emerge in China.
2. The product has a wide range of applications and broad market prospects.
Various applications of LED are in the ascendant, and hundreds of LED application products such as indication, signal and display, backlight lighting and so on have gradually formed in China. They are widely used in landscape decoration lighting, large screen display, traffic signal lamp, home appliances digital display and indicator lamp, automobile lamp, mobile phone, digital camera, computer, LCD TV backlight and other fields. With the development of technology, new applications of LED have emerged, such as aerospace, medical, agricultural and other fields. The steady growth of market share of all kinds of LED applications and the emergence and development of new application fields have created a good market space for the development of the LED industry.
In the future, China will accelerate the construction of guaranteed housing projects, rural infrastructure construction, major infrastructure construction such as railways, highways and airports, and post-earthquake reconstruction in earthquake-stricken areas. The scale of investment will be greatly increased. These major investments will generate a large demand for various LED application products, including display screens, special lighting, general lighting, landscape lighting and so on.
3. Continuous technological progress and cost reduction will boost industry demand.
At present, due to the cost of the core devices of the middle and upper reaches of the market, the price of the high-end LED display products is relatively high, which is a certain obstacle to the large-scale promotion of display application products. However, with the technological progress of the industry and the reduction of the cost, the breadth and depth of market demand will be further expanded, and the market substitution effect will be greater. Release. Benign interaction between upstream and downstream of LED industry chain
